Hartmann Advisory works with travel brands, insurers and the partners that connect them on the decisions that shape commercial performance.
Clients usually come to us when a partnership is underperforming, a new market or channel is opening, an acquisition needs integrating, or an approved strategy is not yet showing in the results.
All enquiries are handled in full commercial confidence.
We operate as embedded senior commercial leaders, actively participating in executive decision-making rather than merely observing from outside.
We’ve worked in the engine rooms of Global travel brands and our work is rooted in real enterprise leadership experience, spanning acquisition integration, global distribution strategy, and brand repositioning.
We don’t advise from theory—we design from practical execution.
We work across four practices. Commercial strategy and growth clarifies where to play, how to win and what has to change to lift performance, while partnership and distribution performance strengthens the economics, structures and governance behind partnerships. Market representation and expansion leads entry and growth in new markets, including in-market representation of client brands, and transformation and operating model aligns strategy, structure and accountability so that execution keeps pace with ambition.
We work across the whole travel ecosystem. That includes airlines and loyalty programs, retail travel groups, wholesalers and tour operators, tourism bodies, travel insurers, underwriting agencies and financial institutions. Clients usually come to us when a partnership is underperforming, a new market or channel is opening, an acquisition needs integrating, or an approved strategy is not yet showing in the results.
Hartmann Advisory is based in Perth and Sydney and works with clients across Australia, New Zealand, North America, the UK and Europe. For international brands entering Australia or New Zealand, we also provide in-market representation, which gives partners a senior local contact with the authority to move the relationship forward.
Every engagement starts with a conversation about the commercial result you need rather than a pitch. From there we agree the question to be answered, the scope and a fixed fee, and most clients begin with a Strategy Sprint that diagnoses the issue and sets out a clear recommendation.
Matt Endycott leads every engagement personally and works alongside your leadership team rather than at arm’s length from it. You can expect weekly working sessions, a readout at each decision point and a clear written record of what has been agreed, while decisions and ownership stay with your business.
Yes, and multi-market work is familiar ground. Matt has led programs across Australia, New Zealand, North America, the UK and Europe, including a global travel insurance program for a major travel retailer across five markets. We design regional and global partnerships to hold together centrally while still reflecting the economics, regulation and partner expectations of each local market.
Each engagement ends with a clear decision and a practical plan to deliver it. Depending on the brief, that may be a partner target map, a commercial model, an operating blueprint, a board-ready recommendation or a signed partnership, and every one is measured against the commercial goal agreed at the start.
Most engagements begin with a fixed-fee Strategy Sprint of six to eight weeks. Where it adds value, a monthly Advisory Retainer for an agreed term follows. There is a natural decision point between the two and no obligation to continue, so you commit to the next stage only once the first has proven its worth.
Both, because a strategy only creates value once it is delivered. Through the Advisory Retainer we stay involved in partner negotiations, RFP responses, onboarding, channel reviews and board updates. Where it suits the work, part of our fee can be linked to the partnership revenue we help create.
