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Hartmann Advisory works with organisations navigating strategic change, partnership complexity, market entry, and enterprise sales inflection points.

If you are exploring a challenge, opportunity, or decision that requires experienced commercial judgement, we welcome the conversation. All enquiries are handled directly and confidentially.

Introduction Booklet

Frequently Asked Questions

What are Hartmann Advisory's areas of expertise?

Hartmann Advisory focuses on commercial strategy and enterprise transformation for the travel, insurance and related distribution sectors.

Our team reimagines:

  • Commercial strategy
  • Distribution architecture
  • Partnership frameworks
  • Target operating models
  • Post-acquisition integration structures

We focus on driving structural transformation rather than incremental improvements.

We collaborate with:

  • Travel groups and tour operators
  • Insurance providers and underwriters
  • Global distribution networks
  • Loyalty and airline businesses
  • Private equity–backed travel and insurance assets
  • Mid-market and enterprise organisations undergoing acquisition, repositioning or accelerated growth

Our services are best suited to organisations with structural complexity, multi-channel distribution, or exposure across several markets.

Hartmann Advisory is based in Sydney and Perth, Australia.

We work across ANZ, North America, and EMEA, and offer in-person executive engagement in all major markets.

Most client engagements feature structured on-site leadership workshops alongside ongoing strategic advisory.

Geography is never a barrier, but alignment is essential.

Engagements often start through one of the following avenues:

  • Executive-level strategic discussions and workshops to identify structural friction or underperformance
  • Post-acquisition integration requirements
  • Mandates for market repositioning or distribution realignment

We typically begin with a structured diagnostic phase to assess commercial performance, governance, distribution, incentive alignment, and operating model coherence. This process shapes a clear transformation roadmap.

We work from the commercial centre of your organisation, directly engaging with executive leadership and ensuring accountable ownership across all functions.

  • Direct engagement with CEO, Managing Director or Executive Leadership Team
  • Structured governance cadence
  • Data-driven performance frameworks
  • Defined implementation milestones

We design strategies that are executable and stay involved through implementation, ensuring sustainable performance.

Yes, we have successfully led transformation projects in Australia, New Zealand, United States, Canada, United Kingdom, and EMEA markets.

Multi-region engagements require robust governance and scalable frameworks, which are core strengths of our team.

Outcomes are tailored to each mandate but generally include:

  • Clear enterprise-level commercial strategy
  • Enhanced distribution performance
  • Refined partnership frameworks
  • Greater Target Operating Model coherence
  • Improved margin integrity
  • Measurable performance uplift

Our hallmark is structural clarity that unlocks sustainable results.

Engagements range from:

  • 6–12 week strategic diagnostics
  • 6–12 month transformation programs
  • Multi-year advisory partnerships for enterprise change
  • Retainers

The duration is shaped by the complexity, scale, and depth of execution required.

We support both strategy and implementation.

Strategy without rigorous implementation does not deliver lasting enterprise value.

Our support covers:

  • Strategic design
  • Commercial negotiation
  • Executive alignment
  • Governance implementation
  • Performance tracking frameworks

We remain engaged until structures are in place to support sustainable performance.

We operate as embedded senior commercial leaders, actively participating in executive decision-making rather than merely observing from outside.

We’ve worked in the engine rooms of Global travel brands and our work is rooted in real enterprise leadership experience, spanning acquisition integration, global distribution strategy, and brand repositioning.

We don’t advise from theory—we design from practical execution.