We clarify where to play and how to win, then align structure and accountability so execution keeps pace, including after an acquisition or restructure.
We strengthen the economics, structures and governance behind partnerships so they deliver for both sides, from signing to renewal.
We represent international brands in Australia and New Zealand and lead entry into new markets and channels with the right commercial model.
Travel brands and insurers now grow through more partners and channels, from retail networks and wholesalers to airlines, loyalty programs and digital journeys. Each brings its own economics, with less margin for error.
For insurers, attachment is under pressure and distributors are negotiating harder terms. For travel brands, ancillary revenue and partner performance now carry more of the result. These issues need more than generic advice and more than internal ownership alone can resolve.
Every engagement is led by Founder & Managing Director Matt Endycott from diagnosis to delivery, with no junior team on the invoice and no learning curve to pay for.
Most work starts with a fixed-fee Strategy Sprint that defines where you win and what to build. It then moves into a monthly Advisory Retainer that keeps senior judgement on call as your team executes.
Each piece of work is scoped against a measurable result, and where it fits, part of our fee is tied to the revenue your partnerships generate.
We work across growth diagnostics, channel and portfolio performance, pricing and margin integrity, and commercial model evaluation. Clients bring us in when growth has slowed and the cause is not obvious, or the board needs a clear view of where growth will come from next.
We work across partner acquisition, proposition development, onboarding, commercial and incentive design, and governance. Clients bring us in when a major partnership is up for renewal, underperforming or yet to be signed, or when an acquired portfolio needs integrating. Where an arrangement no longer serves the strategy, we reset or replace it.
We work across market evaluation, entry strategy, in-market representation, distribution model design and local partnership development. International brands bring us in to enter Australia or New Zealand with senior representation on the ground. ANZ brands use us to move into new channels and markets.
We work across operating model design, governance and decision rights, initiative sequencing and leadership alignment. Clients bring us in when an acquisition, restructure or leadership change has blurred ownership, or when the strategy is set but execution keeps stalling. We strengthen how decisions are made, how performance is measured and how accountability is held.
Whether you are entering a market, renegotiating a partnership or resetting how the business runs, the first conversation starts with the result you need.
Hartmann Advisory brought clarity and momentum to a complex partnership landscape. Their ability to bridge strategy and execution made a measurable difference.
A rare combination of commercial discipline and practical execution. Hartmann understands how decisions are actually made at enterprise level.
Hartmann Advisory is specialist, senior and founder-led, so the person who scopes the work is the person who delivers it, from diagnosis through to results. There is no handover to a junior team and no generic method carried across from other sectors. Every engagement draws on 25 years inside travel and insurance distribution, is scoped against a measurable commercial result and is built to be delivered rather than filed.
We work across four practices. Commercial strategy and growth clarifies where to play, how to win and what has to change to lift performance, while partnership and distribution performance strengthens the economics, structures and governance behind partnerships. Market representation and expansion leads entry and growth in new markets, including in-market representation of client brands, and transformation and operating model aligns strategy, structure and accountability so that execution keeps pace with ambition.
We work across the whole travel ecosystem. That includes airlines and loyalty programs, retail travel groups, wholesalers and tour operators, tourism bodies, travel insurers, underwriting agencies and financial institutions. Clients usually come to us when a partnership is underperforming, a new market or channel is opening, an acquisition needs integrating, or an approved strategy is not yet showing in the results.
Hartmann Advisory is based in Perth and Sydney and works with clients across Australia, New Zealand, North America, the UK and Europe. For international brands entering Australia or New Zealand, we also provide in-market representation, which gives partners a senior local contact with the authority to move the relationship forward.
Every engagement starts with a conversation about the commercial result you need rather than a pitch. From there we agree the question to be answered, the scope and a fixed fee, and most clients begin with a Strategy Sprint that diagnoses the issue and sets out a clear recommendation.
Matt Endycott leads every engagement personally and works alongside your leadership team rather than at arm’s length from it. You can expect weekly working sessions, a readout at each decision point and a clear written record of what has been agreed, while decisions and ownership stay with your business.
Yes, and multi-market work is familiar ground. Matt has led programs across Australia, New Zealand, North America, the UK and Europe, including a global travel insurance program for a major travel retailer across five markets. We design regional and global partnerships to hold together centrally while still reflecting the economics, regulation and partner expectations of each local market.
Each engagement ends with a clear decision and a practical plan to deliver it. Depending on the brief, that may be a partner target map, a commercial model, an operating blueprint, a board-ready recommendation or a signed partnership, and every one is measured against the commercial goal agreed at the start.
Most engagements begin with a fixed-fee Strategy Sprint of six to eight weeks. Where it adds value, a monthly Advisory Retainer for an agreed term follows. There is a natural decision point between the two and no obligation to continue, so you commit to the next stage only once the first has proven its worth.
Both, because a strategy only creates value once it is delivered. Through the Advisory Retainer we stay involved in partner negotiations, RFP responses, onboarding, channel reviews and board updates. Where it suits the work, part of our fee can be linked to the partnership revenue we help create.
