We support large-scale strategic change across operating models, partnerships, and growth agendas, staying close to execution to ensure strategy delivers impact.
We design and optimise commercial models, pricing structures, and partner ecosystems that unlock sustainable revenue growth across the travel value chain.
We help organisations enter, expand, or reposition within the ANZ market through informed strategy, local insight, and commercial execution.
Travel brands and travel insurance providers
face growing commercial pressures driven by
shrinking margins, complex distribution channels, shifting customer behaviour and heightened execution risk.
As distribution models evolve and competition intensifies across retail, digital, and partner networks, sustaining growth is increasingly difficult. For travel insurers, challenges include declining attachment rates, tougher distributor terms, and the need for stronger alignment across product, commercial, operational, and digital functions.
Hartmann Advisory supports travel brands and travel insurance businesses on the issues most critical to commercial performance: growth, distribution, partnerships and execution.
Our advice is grounded in direct, deep sector experience. We are not removed from the industry, and we do not apply generic consulting logic to sector-specific problems.
We help clients identify where value is constrained, sharpen the decisions that matter most, and align commercial strategy, operating structure and execution around stronger outcomes.
We work across growth diagnostics, channel and portfolio performance, margin and pricing integrity, and commercial model evaluation. We identify opportunities to scale what is working, optimise where performance can be enhanced, and intervene where results are below potential. Our focus is on aligning strategy, resource allocation, and execution to drive sustained commercial growth for our partners.
We work across partner acquisition, proposition development, onboarding strategy, commercial framework design, incentive alignment, governance, and performance visibility. We help ensure local, regional or global partnerships are set up to perform from inception, scaled effectively, and actively managed over time. Where required, we also reset or displace entrenched arrangements that no longer support strategic or commercial objectives.
We work across market evaluation, entry strategy, in-market representation, distribution model design, and execution planning. We assist our partners establish presence, build local partnerships, and accelerate early traction. The focus is on ensuring new opportunities are pursued with commercial discipline, supported by the right architecture, and positioned to deliver from day one while enabling ongoing optimisation as the market evolves.
We work across operating model design, governance architecture, initiative sequencing, and leadership alignment. We identify where performance typically breaks down, including unclear ownership, fragmented decision-making, misaligned incentives, and weak execution discipline. The focus is on strengthening how decisions are made, how performance is measured, and how accountability is enforced, creating the conditions for both scalable growth and targeted intervention where required.
Travel rewards those willing to move with intent. We help organisations do the same, navigating complexity with confidence, discipline, and informed judgement.
Hartmann Advisory brought clarity and momentum to a complex partnership landscape. Their ability to bridge strategy and execution made a measurable difference.
A rare combination of commercial discipline and practical execution. Hartmann understands how decisions are actually made at enterprise level.
What sets Hartmann Advisory apart is simple. Our advice comes from inside the travel industry, not from outside it.
We bring deep experience across travel, travel insurance, partnerships, distribution, and commercial execution. This has been shaped by years of operating inside the market, not advising it from a distance.
Performance in the travel industry is shaped by channel economics, partner dynamics, customer behaviour, commercial complexity, and execution in market. Hartmann Advisory identifies where value is constrained, what is driving underperformance, and what needs to change to improve outcomes.
Hartmann Advisory combines strategic rigour with something generic firms cannot replicate – genuine industry depth, commercial instinct, and credibility built from inside the engine rooms of the Australian and New Zealand travel sectors.
Hartmann Advisory focuses on commercial strategy and enterprise transformation for the travel, insurance and related distribution sectors.
Our team reimagines:
We focus on driving structural transformation rather than incremental improvements.
We collaborate with:
Our services are best suited to organisations with structural complexity, multi-channel distribution, or exposure across several markets.
Hartmann Advisory is based in Sydney and Perth, Australia.
We work across ANZ, North America, and EMEA, and offer in-person executive engagement in all major markets.
Most client engagements feature structured on-site leadership workshops alongside ongoing strategic advisory.
Geography is never a barrier, but alignment is essential.
Engagements often start through one of the following avenues:
We typically begin with a structured diagnostic phase to assess commercial performance, governance, distribution, incentive alignment, and operating model coherence. This process shapes a clear transformation roadmap.
We work from the commercial centre of your organisation, directly engaging with executive leadership and ensuring accountable ownership across all functions.
We design strategies that are executable and stay involved through implementation, ensuring sustainable performance.
Yes, we have successfully led transformation projects in Australia, New Zealand, United States, Canada, United Kingdom, and EMEA markets.
Multi-region engagements require robust governance and scalable frameworks, which are core strengths of our team.
Outcomes are tailored to each mandate but generally include:
Our hallmark is structural clarity that unlocks sustainable results.
Engagements range from:
The duration is shaped by the complexity, scale, and depth of execution required.
We support both strategy and implementation.
Strategy without rigorous implementation does not deliver lasting enterprise value.
Our support covers:
We remain engaged until structures are in place to support sustainable performance.
