Repositioning a specialist travel brand following acquisition and channel dislocation
Year 2018 Location : Australia & New Zealand Strategic Pillar : Market repositioning & commercial transformation Repositioning a specialist travel brand following acquisition and channel dislocation Problem A specialist travel brand in Australia and New Zealand experienced strategic drift following acquisition by a larger travel group. Its legacy strength in tailor-made travel and retail distribution […]
Integrating an acquired travel insurance portfolio to support scale, margin, and channel growth
Year 2021 Location : Australia Strategic Pillar : Post-acquisition integration and operating model transformation Repositioning a specialist travel brand following acquisition and channel dislocation Problem A travel insurance business acquired a large and diversified portfolio spanning retail travel, brokers, health funds, online channels, and embedded insurance within a major airline ecosystem. The acquisition created immediate […]