Services

Advisory for the decisions that shape commercial performance

Hartmann Advisory is a specialist, senior and founder-led advisory firm for travel brands and travel insurers across Australia, New Zealand and international markets.

We work on the issues that most directly shape commercial performance, from growth strategy and partner economics to market entry and the operating models that deliver them.

Our work spans the travel ecosystem, from the networks and brands that sell travel to the insurers that protect it. Clients engage us when a significant commercial issue needs more than generic advice.


Experience from every side of the table

Hartmann Advisory is led by Matt Endycott, who has spent 25 years working inside and alongside airlines, retail groups, wholesalers, loyalty programs, insurers and financial institutions.

He has built partner programs from the insurer side and adopted them from the distribution side, across Australia, New Zealand, North America, the UK and Europe.

Clients engage us because we understand how every party in a partnership makes money, where value leaks and what it takes to align them. Every engagement is led by Matt from diagnosis to delivery.

What we do

Four practice areas, each tied to a commercial outcome

Commercial strategy & growth
Clarifying where to play, how to win and what has to change to lift performance.

We work across growth diagnostics, channel and portfolio performance, pricing and margin integrity, and commercial model evaluation. Clients bring us in when growth has slowed and the cause is not obvious, or the board needs a clear view of where growth will come from next. 

Partnership & distribution performance
Strengthening the economics, structures and governance behind partnerships so they deliver value over the life of the agreement.

We work across partner acquisition, proposition development, onboarding, commercial and incentive design, and governance. Clients bring us in when a major partnership is up for renewal, underperforming or yet to be signed, or when an acquired portfolio needs integrating. Where an arrangement no longer serves the strategy, we reset or replace it. 

Market representation & expansion
Leading entry and growth in new markets, including in-market representation of client brands.

We work across market evaluation, entry strategy, in-market representation, distribution model design and local partnership development. International brands bring us in to enter Australia or New Zealand with senior representation on the ground. Travel brands and insurers use us to move into new channels and markets. 

Transformation & operating model
Aligning strategy, structure and accountability so that execution keeps pace with ambition.

We work across operating model design, governance and decision rights, initiative sequencing and leadership alignment. Clients bring us in when an acquisition, restructure or leadership change has blurred ownership, or when the strategy is set but execution keeps stalling. We strengthen how decisions are made, how performance is measured and how accountability is held. 

How we engage
Most engagements begin with a fixed-fee Strategy Sprint of six to eight weeks that defines where you win and what to build. A monthly Advisory Retainer then keeps senior judgement on call as your team executes, without the cost of a permanent hire.

Bring us the decision that matters most

Testimonials

Trusted by Industry Leaders

Trusted by brands worldwide

Hartmann Advisory brought clarity and momentum to a complex partnership landscape. Their ability to bridge strategy and execution made a measurable difference.

Sarah Mar

4,5/5.0

A rare combination of commercial discipline and practical execution. Hartmann understands how decisions are actually made at enterprise level.

Michelle Loxu

4,5/5.0