About Us

Hartmann Advisory is a founder-led advisory firm for travel brands and insurers across Australia, New Zealand and international markets.

We exist for the moments when a commercially significant issue needs more than generic advice and more than internal ownership alone can resolve. We work with leadership teams on commercial strategy, partnership and distribution performance, market representation and expansion, and the operating models that turn strategy into results. Every engagement is led by the founder, scoped against a measurable result and built to be delivered rather than filed.

Years leading travel and insurance distribution
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Major enterprise transformations led
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Novation of an acquired portfolio, with revenue held through transition
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Attachment uplift in New Zealand, with 4% in Australia
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Markets led across Australia, New Zealand, the US, Canada, the UK and Europe
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Matt Endycott
Founder & Managing Director

Matt founded Hartmann Advisory to give travel brands and insurers senior, commercially grounded advice from someone who has run the partnerships, channels and programs they manage today.

He has led travel and insurance distribution for 25 years, as Head of Travel at Allianz Partners, Head of Distribution at nib Travel and Head of Partnerships at Europ Assistance. Earlier roles include Virgin Australia and The Travel Corporation. His work spans airlines, retail groups, wholesalers, loyalty programs, insurers and financial institutions across Australia, New Zealand, North America, the UK and Europe.

Beyond client work, Matt has gone from mentee to mentor to sponsor of the Travel Industry Mentor Experience, backing the next generation of travel leaders.

He operates where commercial strategy meets execution, having built partner programs from the insurer side and adopted them from the distribution side. Partners have included Flight Centre Travel Group, Helloworld, Chubb, Qantas, Qantas Loyalty, Expedia, Westpac Group, NAB, ANZ and Woolworths.

Why it matters

Every commercial decision in travel lands on more than one party. Having sat on each side of the table, we design for the partner, the customer, the regulator and the team that must deliver it.

Hartmann Advisory is built for leadership teams who want a senior partner in the room, not a report on the shelf. We measure our advice by the commercial result it delivers.